Revolutionary health and wellness franchise prepares to open a total of 21 centers throughout Austin, Dallas, Fort Worth and Houston

February 13, 2020 // // LANCASTER, Penn. – BeBalanced Natural Weight Loss Centers – a burgeoning chain of non-medical centers that offers a different and natural approach to weight loss, by balancing hormones – plans to open 21 centers throughout the Lone Star State.

James Webb


James Webb, a veteran of the health and wellness sector who previously owned and managed 33 Orange Theory Fitness franchises throughout Texas, has signed an agreement to open 18 BeBalanced centers throughout Austin, Dallas and Houston.

Webb’s first center, located at 3290 Main Street, Suite 204, is set to open this month, while the second location is planned to open toward the beginning of March at 3610 W University Drive STE 500. The third is closely following with a projected opening in mid-March. Out of the 18 centers Webb is set to open, eight of which will be located in Dallas, six in Houston, and the last four in Austin, all opening within the next three years.

In addition to Webb’s development deal, Michael Juliano, a current BeBalanced franchisee is in the process of opening his second of four weight loss centers in the Dallas Area as well. No stranger to the BeBalanced brand, Juliano watched firsthand as his wife, daughter, and daughter-in-law transformed their health through the wellness program the center offers. Inspired by the weight loss center’s proven results, Juliano is confident his expansion plans will benefit many women in the Dallas area.

Juliano owns and operates Dallas’s first BeBalanced location, which opened in November of 2017 at 6131 Luther Lane. While an address has not yet been set for his second location, Juliano is looking to service the communities in the Southlake, Colleyville, Keller, and Flower Mound.

The History of BeBalanced

Launched in 2007, the BeBalanced concept was founded by Dawn Cutillo, a former corporate wellness executive who noticed the struggle for women over 35 to lose weight, even with strict diet and exercise plans. Cutillo’s own struggles pushed her to partner with a naturopathic doctor and chemist to research the impact of hormones on weight and other women-centric health issues. In 2010, she expanded on the center’s services to cover weight loss as well. The concept took on new life in 2014 when David Cutillo, Dawn’s brother, saw the positive impact the centers could have on women across the country and bought the right to franchise the concept.

Today, BeBalanced uses a non-medical, holistic approach to solve all menopausal and PMS symptoms. Instead of replacing hormones your body doesn’t need, such as testosterone and estrogen, BeBalanced works with your body to balance hormones naturally.

“BeBalanced has discovered through research and experience that hormones have everything to do with weight, especially for women over 35,” said Cutillo. “Our innovative approach can help women balance their hormones so they don’t have to go the more risky route later of actually replacing their hormones via traditional HRT.”

Though a majority of the company’s clients come for weight loss, their services cover a wide range of issues women face. “We have helped women who are facing severe PMS, PCOS and menopause and the symptoms associated with those conditions,” noted Cutillo. “Regardless of what a client comes to us with our goal is always the same, to improve their quality of life and educate them on how to maintain this desired higher quality of life.”

BeBalanced Natural Weight Loss Centers Franchise

Founded in 2007 and franchising since 2015, BeBalanced is a Pennsylvania-based franchise of non-medical, Holistic centers, helping women lead their best lives through natural solutions to stubborn weight, PMS and menopausal symptoms. Today, there are 23 centers open and operating throughout Pennsylvania, Maryland, Texas, Minnesota, Florida, New York, Arizona and Virginia.

For more information about owning a BeBalanced Center near you, visit: